The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Non-traditional & Guerrilla Marketing
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM012G
Award:
2022 Direct Marketing Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM017S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM018S
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM036B
Award:
2022 Direct Marketing Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM084M
Award:
2022 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM085M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM086M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM087M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM088M